Stop experimenting with AI. Start using it to drive real business results
A 6-month, in-person AI implementation programme in North Lincolnshire for SME business leaders.
Each session is hands-on and focused on your business, building and applying AI where it actually makes a difference.
With a small group of business leaders doing the same.
One full day per month. Practical and designed to fit around running your business.
Turn AI into something that actually saves you time and drives your business forward.
What you’ll walk away with
A clear AI strategy tailored to your business
Practical use cases that save time and improve performance
AI workflows and assistants built during the programme
5–10 hours saved per week through smarter ways of working
Or
Book a quick 15-minute call. We'll look at where you are with AI and whether this programme makes sense for your business.
Starting September 2026 · Brigg, North Lincolnshire - easily accessible from across the region
Can’t make the September cohort? Join the priority list for the next intake.
You know AI matters. But right now, it’s not actually doing anything for your business
You’ve tried tools like ChatGPT.
You’ve tested things here and there.
But:
You’re not sure where AI actually fits
You don’t have a clear strategy
You don’t trust what to use or when
And you don’t have time to figure it out properly
So it stays as something you should be using…
instead of something that’s genuinely improving how your business runs.
And while you’re figuring it out, you know other businesses are already using AI to move faster, reduce costs, and win work.
If that sounds familiar, this programme is for you.
AI doesn’t create results. Clarity does
AI isn’t the strategy.
It’s a tool.
And without clarity, it quickly turns into noise, scattered tools, and no real impact.
That’s why this programme is built around Clarity Driven Growth®.
Clarity Driven Growth® is about identifying where AI will create real value in your business, then building and implementing it, step by step.
Instead of chasing tools, you focus on what actually matters.
You’ll identify the right opportunities, build practical solutions around them, and embed them into how your business operates.
This is how you start using AI properly in your business
This is not a general introduction to AI.
This is a focused, small-group implementation programme for business leaders who are ready to apply AI properly in their business.
You won’t just learn what AI can do.
You’ll apply it directly, building practical systems and embedding them into how your business operates.
Each session is hands-on and practical. You’ll be working on your own business, building, testing, and implementing in real time.
Between each session, you’ll apply what you’ve built in your business, then return with real results, refinements, and next steps.
With only 10 businesses in the room, you’ll have the space, focus, and support to make real progress.
This is structured implementation over time, not a workshop, and not theory.
Why most approaches don’t work
Most people try to figure this out themselves.
It usually leads to scattered tools and no real change.
You could take an online course, but you’ll still need to apply it alone.
This programme is different.
You build it in real time, with structure, support, and a group of business leaders doing the same.
What you’ll walk away with
A clear AI strategy tailored to your business
Identified use cases that save time and improve performance
Practical AI systems built and embedded into your day-to-day operations
Workflows, assistants, or processes created during the programme that you can continue using immediately
5–10 hours saved per week through smarter, more efficient ways of working
Confidence in how, where, and when to use AI effectively
This replaces months of trial and error, scattered tools, and wasted time and turns it into structured, focused progress inside your business.
What this looks like in practice
A service-based business we worked with was spending hours each week on proposals and admin.
Within the first few sessions, they built a simple AI workflow that reduced this by over 6 hours per week.
That time went straight back into sales and revenue-generating work.
Support between sessions (so you actually implement)
Implementation doesn’t happen in a single day.
Between each session, you’ll have a short monthly online check-in to:
Review progress
Work through challenges
Get input on what you’re building
Stay accountable to taking action
This ensures you don’t leave with ideas, you leave with real progress.
Not sure if this is right for you yet?
Book a quick 15-minute call.
We’ll look at where you are with AI and whether this programme makes sense for your business.
“Emma’s genuine enthusiasm and expertise made complex topics accessible and engaging. I’ve learned so much and am now using AI confidently to raise my profile and drive my business forward.”
Sharon Williams / Three Pillars Training
How the programme works
Session 1: Foundations
Friday 4th September 2026: 9:30am - 3pm
Understanding where AI fits in your business and identifying immediate opportunities to act on
Session 2: Tools & Use Cases
Friday 2nd October 2026: 9:30am - 3pm
Apply the right tools to your real business tasks and workflows
Session 3: AI Assistants
Friday 6th November 2026: 9:30am - 3pm
Build your own AI assistants to support daily operations and decision-making
Session 4: Automation
Friday 4th December 2026: 9:30am - 3pm
Create simple workflows that reduce manual effort and save time
Session 5: Strategy, Security & Governance
Friday 8th January 2027: 9:30am - 3pm
Embed AI and putting the right safeguards and governance in place
Session 6: Implementation Showcase & Refinement
Friday 5th February 2027: 9:30am - 3pm
Share what you’ve implemented, get feedback, and refine your systems so they continue working beyond the programme.
You’ll leave each session with clear actions and return having applied them, building real progress over the 6 months.
6 in-person full-day sessions delivered monthly from September 2026
Lunch and refreshments provided at each session
Who this is for
This programme is designed for:
Business owners, directors, and senior decision-makers in established SMEs (typically 5–50 employees)
Businesses already generating consistent revenue and looking to improve efficiency, productivity, and performance
Leaders who know AI matters and want to start using it in a practical, structured way, not just experimenting
B2B service businesses, professional services, agencies, and operational teams where time, processes, and decision-making are critical
This is not for you if
You’re looking for a quick introduction to AI tools
You’re already advanced in AI implementation
You’re not in a position to apply what you learn in your business
You’re unlikely to attend consistently or commit time between sessions
This is a focused, implementation-led programme. If you’re not ready to apply what you learn, this isn’t the right fit.
Led by an experienced AI and business growth specialist
Emma Ellse: AI Business Growth Academy 
Emma Ellse is an AI business growth specialist working with SME leaders across the UK to turn AI into practical, real-world results.
She holds an ILM Level 7 qualification in business mentoring and is a Fellow of AdvanceHE, with a background in higher education, executive training, and programme design.
A former Senior Lecturer at the University of Lincoln, Emma combines academic rigour with over a decade of experience running her own business.
Over the past three years, she has designed and delivered multiple AI adoption and business growth programmes, supporting over 300 SME leaders and their teams to move from experimentation to real implementation.
Her approach combines structured learning design with practical application, helping businesses embed AI in ways that improve productivity, decision-making, and performance.
Her work is grounded in her Clarity Driven Growth® methodology, helping leaders cut through complexity and focus on what actually drives results.
This is not theoretical or academic. It’s focused on what works in real businesses.
Trusted by SME leaders and organisations, including Business Lincolnshire and the University of Lincoln.
“Emma has a real talent for making complex topics clear and actionable. The sessions were practical, well structured, and easy to apply directly in our business.”
Marta Brilo / OKI Europe Ltd
“Emma combines strong expertise with empathy and an engaging facilitation style that makes learning relevant and immediately applicable in the business.”
Sara Hutchinson / RISA (UK) Ltd
Founding cohort investment
This is the first cohort and is offered at a reduced rate.
£1,400 per person
(£1,200 Business Hive members)
Or spread the cost:
£233 per month for 6 months
(£200 per month for Business Hive members)
Future cohorts will be priced at £1,800.
Prefer to spread the cost?
Limited to 10 places. A curated group of local business leaders.
Common Questions
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No. This programme is designed for business leaders, not technical specialists.
You don’t need any prior experience, we start with where you are and build from there. -
The programme works best when you attend each session, as everything builds over time and you’ll be applying it directly to your business.
We know things come up, so materials will be shared if you do miss one but to get the full value, you should aim to be there throughout.
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You’ll be applying what you build between sessions in your own business.
Most people spend a few days each month implementing but this is time invested in building systems that reduce workload and give you time back on an ongoing basis.
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No. This is a hands-on implementation programme.
You won’t be learning in isolation, you’ll be working on your own business, in a small group of other business leaders, applying everything in real time.
Each session is practical and focused, with immediate feedback, peer learning, and ongoing support from an AI implementation specialist.
You’re not just learning tools you’re building systems, being held accountable, and embedding them into how your business actually operates.
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Most participants identify multiple opportunities to save time and improve how their business runs.
Many see 5–10 hours per week saved once systems are properly embedded into their operations.
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That’s exactly why we offer a quick call.
We’ll look at your business and help you decide if this makes sense, no pressure.
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Six full-day, in-person sessions delivered monthly from September 2026.
Monthly online check-ins between sessions to support implementation and keep you on track.
Lunch and refreshments at each session.
A structured approach to building and implementing AI in your business, with practical outputs created throughout.
If you’d like to talk it through before deciding:
Start with confidence
Attend the first session and experience how the programme works in practice. If it’s not the right fit, let us know within 48 hours:
If you’re paying monthly, you won’t continue or be charged for the remaining sessions
If you’ve paid in full, you’ll receive a full refund for the remaining programme
This gives you a genuine opportunity to experience the programme before fully committing.
Join the first cohort of AI Business Growth: Brigg
This is a small, curated group of 10 committed business leaders. Once places are filled, the programme closes.
The founding cohort is offered at a reduced rate. Future cohorts will be priced at £1,800.
Delivered at The Business Hive, Brigg · In-person · 6-month programme