Stop experimenting with AI. Start using it to drive real business results
A 6-month, in-person AI implementation programme in Lincolnshire for SME business leaders.
Each session is hands-on and focused on your business, building and applying AI where it actually makes a difference.
Alongside a small cohort of business leaders who are also working to embed AI into their businesses.
One full day per month. Practical, focused and designed to fit around running your business.
Turn AI into something that actually saves you time and drives your business forward.
What you’ll walk away with
A clear AI strategy tailored to your business
Practical use cases that save time and improve performance
AI workflows and assistants built during the programme
5–10 hours saved per week through smarter ways of working
Book a quick 15-minute call. We'll look at where you are with AI and whether this programme makes sense for your business
Starting March 2027 · Grimsby, Lincolnshire
Can’t make the March cohort? Join the priority list for the next intake.
You know AI matters. But right now, it’s not actually doing anything for your business
You’ve tried tools like ChatGPT / Copilot.
You’ve tested things here and there.
But:
You’re not sure where AI actually fits
You don’t have a clear strategy
You don’t trust what to use or when
And you don’t have time to figure it out properly
So AI stays as something you should be using…
instead of something that’s genuinely improving how your business runs.
Meanwhile, other businesses are already using AI to work faster, reduce admin, make better use of their time and improve how they operate.
If that sounds familiar, this programme is for you.
AI doesn’t create results. Clarity does
AI isn’t the strategy.
It’s a tool.
And without clarity, it quickly turns into disconnected tools, random experiments, and very little business impact.
That’s why this programme is built around Clarity Driven Growth®.
Clarity Driven Growth® is about identifying where AI will create real value in your business, then building and implementing it, step by step.
Instead of chasing tools, you focus on what actually matters.
You’ll identify the right opportunities, build practical solutions around them, and embed them into how your business operates.
This is how you start using AI properly in your business
This is not a general introduction to AI.
This is a focused, small-group implementation programme for business leaders who are ready to apply AI properly in their business.
You won’t just learn what AI can do.
You’ll apply it directly, building practical systems and embedding them into how your business operates.
Each session is hands-on and practical. You’ll be working on your own business, building, testing, and implementing in real time.
Between each session, you’ll apply what you’ve built in your business, then return with real results, refinements, and next steps.
With only 12 places available, you’ll have the space, focus, and support to make real progress.
This is structured implementation over time, not a workshop, and not theory.
Why most approaches don’t work
Most people try to figure this out themselves.
It usually leads to scattered tools, lots of experimenting and very little lasting change.
You could take an online course, but you’ll still need to apply it alone.
This programme is different.
You build it in real time, with structure, support, and a group of business leaders doing the same.
What you’ll walk away with
A clear AI strategy tailored to your business
Identified use cases that save time and improve performance
Practical AI systems built and embedded into your day-to-day operations
Workflows, assistants, or processes created during the programme that you can continue using immediately
5–10 hours saved per week through smarter, more efficient ways of working
Confidence in how, where, and when to use AI effectively
This replaces months of trial and error, scattered tools, and wasted time with structured, focused progress inside your business.
What this looks like in practice
A service-based business we worked with was spending hours each week on proposals and admin.
Within the first few sessions, they built a simple AI workflow that saved more than 6 hours per week.
That time went straight back into sales and revenue-generating work.
Support between sessions (so you actually implement)
Implementation doesn’t happen in a single day.
Between sessions, you’ll have ongoing support to help you keep moving forward:
Monthly online check-ins to review progress, work through challenges and stay accountable
4 × private 30-minute 1-to-1 sessions with Emma to focus on your own business, priorities and implementation
Private WhatsApp group support to ask questions, share ideas and stay connected with the cohort
Online resource area with session materials, useful tools, templates and supporting resources
This means you’re not left to figure everything out on your own between sessions.
You’ll have the structure, support and accountability to keep turning ideas into real progress inside your business.
Not sure if this is right for you yet?
Book a quick 15-minute call.
We’ll look at where you are with AI and whether this programme makes sense for your business.
“Emma’s genuine enthusiasm and expertise made complex topics accessible and engaging. I’ve learned so much and am now using AI confidently to raise my profile and drive my business forward.”
Sharon Williams / Three Pillars Training
How the programme works
Session 1: Foundations
Friday 19th March 2027: 9:30am - 3pm
Understand where AI fits in your business and identify immediate opportunities to act on.
Session 2: Tools & Use Cases
Friday 23rd April 2027: 9:30am - 3pm
Apply the right tools to your real business tasks and workflows
Session 3: AI Assistants
Friday 14th May 2027: 9:30am - 3pm
Build and test your own AI assistants to support daily operations and decision-making.
Session 4: Automation
Friday 11th June 2027: 9:30am - 3pm
Build simple automations into your business workflows to reduce repetitive tasks and save time.
Session 5: Strategy, Security & Governance
Friday 9th July 2027: 9:30am - 3pm
Strengthen your approach to AI strategy, security and governance so you can expand its use with confidence.
Session 6: Implementation Showcase & Refinement
Friday 6th August 2027: 9:30am - 3pm
Review your results, share what you’ve implemented and refine your systems, with clear next steps beyond the programme
You’ll work on your own business throughout, with time to build during sessions and clear, manageable actions to test between them, building real progress over six months.
6 in-person sessions delivered between March 2027 and August 2027
Lunch and refreshments provided at each session
Who this is for
This programme is designed for:
Business owners, directors, and senior decision-makers in established SMEs (typically 5–50 employees)
Businesses already generating consistent revenue and looking to improve efficiency, productivity, and performance
Leaders who know AI matters and want to start using it in a practical, structured way, not just experimenting
Service businesses, professional services, agencies, and operational businesses where time, processes, and decision-making are critical
This is not for you if
You’re looking for a quick introduction to AI tools
You’re already advanced in AI implementation
You’re not in a position to apply what you learn in your business
You’re unlikely to attend consistently or commit time between sessions
This is a focused, implementation-led programme. If you’re not ready to apply what you learn, this isn’t the right fit.
Led by an experienced AI and business growth specialist
Emma Ellse: AI Business Growth Academy 
Emma Ellse is an AI business growth specialist working with SME leaders across the UK to turn AI into practical, real-world results.
She holds an ILM Level 7 qualification in business mentoring and is a Fellow of AdvanceHE, with a background in higher education, executive training, and programme design.
A former Senior Lecturer at the University of Lincoln, Emma combines academic rigour with over a decade of experience running her own business.
Over the past three years, she has designed and delivered multiple AI adoption and business growth programmes, supporting over 300 SME leaders and their teams to move from experimentation to real implementation.
Her approach combines structured learning design with practical application, helping businesses embed AI in ways that improve productivity, decision-making, and performance.
Her work is grounded in her Clarity Driven Growth® methodology, helping leaders cut through complexity and focus on what actually drives results.
This is not theoretical or academic. It’s focused on what works in real businesses.
Trusted by SME leaders and organisations, including Business Lincolnshire and the University of Lincoln.
“Emma has a real talent for making complex topics clear and actionable. The sessions were practical, well structured, and easy to apply directly in our business.”
Marta Brilo / OKI Europe Ltd
“Emma combines strong expertise with empathy and an engaging facilitation style that makes learning relevant and immediately applicable in the business.”
Sara Hutchinson / RISA (UK) Ltd
Programme investment
£1,800 per person
For the full six-month programme, including six in-person sessions, practical resources, and lunch and refreshments at each session.
Prefer to spread the cost?
Standard rate: 6 monthly payments of £300
Business Hive members
£1,600 per person - saving £200.
Pay in full or spread the cost over six monthly instalments.
Limited to 12 places. A curated group of local business leaders.
Common Questions
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No. This programme is designed for business leaders, not technical specialists.
You don’t need any prior experience, we start with where you are and build from there. -
The programme works best when you attend each session, as everything builds over time and you’ll be applying it directly to your business.
We know things come up, so materials will be shared if you do miss one but to get the full value, you should aim to be there throughout.
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You’ll be applying what you build between sessions in your own business.
Most people spend a few days each month implementing but this is time invested in building systems that reduce workload and give you time back on an ongoing basis.
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No. This is a hands-on implementation programme.
You won’t be learning in isolation, you’ll be working on your own business, in a small group of other business leaders, applying everything in real time.
Each session is practical and focused, with immediate feedback, peer learning, and ongoing support from an AI implementation specialist.
You’re not just learning tools you’re building systems, being held accountable, and embedding them into how your business actually operates.
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Most participants identify multiple opportunities to save time and improve how their business runs.
Many see 5–10 hours per week saved once systems are properly embedded into their operations.
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That’s exactly why we offer a quick call.
We’ll look at your business and help you decide if this makes sense, no pressure.
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Six full-day, in-person sessions delivered monthly from September 2026.
Monthly online check-ins between sessions to support implementation and keep you on track.
Lunch and refreshments at each session.
A structured approach to building and implementing AI in your business, with practical outputs created throughout.
If you’d like to talk it through before deciding:
Start with confidence
Attend the first session and experience how the programme works in practice. If it’s not the right fit, let us know within 48 hours:
If you’re paying monthly, you won’t continue or be charged for the remaining sessions
If you’ve paid in full, you’ll receive a full refund for the remaining programme
This gives you a genuine opportunity to experience the programme before fully committing.
Join the AI Business Growth Programme in Grimsby
Join a small group of business leaders and spend six months putting AI to work in your business. You’ll have time to build and test ideas, get feedback and learn from what others are trying.
There are 12 places available for the March 2027 cohort.
Let’s talk about what you’d like AI to help with and whether the programme is a good fit for your business.
Delivered at The Business Hive, Grimsby · In-person · 6-month programme